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- Rockin' Paws brand is a line of coat care products for dogs. Rockin' Paws first product is SHOW STOPPER Coat De-Matting and Shine Serum. It's a truly great product with rockin' results. It helps guard against matting, helps keep coat soft and shiny and more manageable for the pet parent. With SHOW STOPPER your brushings can be extended to up to once a week! -Rockin' Paws So Fresh N So Clean Gentle Cleansing Coat Shampoo and SO SMOOTH Lightweight Coat Conditioner will debut in January of 2013.